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Abby McCormick

About

I'm a skilled Graphic Designer & Art Director with a passion for creating visually compelling designs that effectively communicate brand messages. I have worked with a variety of clients, including those in the travel industry and major brands such as Google & YouTube. I'm dedicated to producing top-quality work and am always looking for new challenges and opportunities to grow as a professional.

Work

My Work

Media.Monks x Google

Art Director

Ongoing collaborations with marketing executives, project managers and creative directors to solve unique and complex challenges presented by multiple Google teams. Designed and concepted a wide range of materials including brand-compliant presentation templates, emails, global corporate event signage and internal websites.

Media.Monks x YouTube

Art Director

Work along side account managers and copywriters to create email campaigns mainly across YouTube TV brand. Designed and concepted YouTube Shorts ads for K-Pop band NCT Dream's Christmas release song "Candy".

NEMIC Foundation Engagement Package

Designer & Art Director

Worked with the NEMIC Foundation leadership team to create an engagement package marketing tool used to detail the many programs and offerings the NEMIC Foundation has to offer, as well as some of their success stories.

TruTravels | London, UK

Creative Brand Manager
2018 - 2022

Solely directed and implemented all creative assets across all areas of the business. Designed all online through social media content, blogs, video and static ads, website development and all offline via brochures and event materials.

Afloat Sailing

Art Direction & Design
2017

Afloat is a fictional sailing brand that sells products geared toward competitive sailors around the US. Products include sun protection in the forms of zinc, sunscreen, and SPF lip balm all snuggly fit inside a small waterproof Pelican case, sailing gloves, and of course rum! Mainsail is a fictional branch of Afloat that distills two different rums. A light rum for your celebrations on and off the water and a dark rum when you need to drink away the memories of the terrible race earlier in the day. Throw all of this in a custom bag made from an old sail and you’re set!

Vesi Skincare

Design & Art Direction
2017

Vesi is a skincare line created on the belief that beauty and environmental responsibility can coexist. Vesi means “water” in Finnish, but it also means American manufacturing, non-toxic ingredients, sustainable packaging, a zero-waste philosophy, and above all, non-compromising beauty products.

WHY NOT Magazine

Art Direction & Design
2017

In collaboration with fashion marketing major Aidan Toohey and advertising major Nico Bohorquez WHY NOT magazine comes as a side project to their lifestyle and clothing brand Gone Missing.

Why Not came from the desire to shed light on artists we believe exemplify the lifestyle and enthusiasm we share in our own lives. The magazine features interviews with three different artists showcasing their most recent work. Graphic elements used come from the artists themselves. The design of the spreads also correspond with the featured artist style. This zine is a project that we hope to expand on with many more issues to come.

Trippy! App

Art Direction & Design
2016

Trippy! provides users with a “one-stop-shop” platform for finding the most affordable vacations, travel planning, transportation, and lodging, cancelling out any need for other travel-based apps. The goal for Trippy! was to create an app that has everything you would need while planning a trip and finding the most affordable prices. With an easy-to-use interface, all information that a user would need will be clear and easy to find and readily available with the touch of a button.

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